How Atlas Copco Delivers Customized Orders With Speed and Improved Their Customer’s Buying Experience

Nick Thompson

VP Product Marketing at Tacton Systems

Learning Objectives

Atlas Copco is a leading international manufacturing corporation with a wide range of products. The products and services they manufacture range from industrial air compressors, generatiors, construction equipment, mining and tunneling equipment, industrial tools, assembly systems, and vacuum technology. Like many other manufacturing companies, Atlas Copco sought new ways of efficiently offering and selling customized solution packages comprising devices, software, services, and accessories. In this session, learn how Atlas Copco has simplified its complex sales processes and implemented an end-to-end digital sales process.


Key Takeaways:



  • How to simplify a complex sales process and create an end-to-end digital sales workflow

  • Managing product complexity and configuration at scale

  • Key principles to focus on to improve the customer's buying experience