How COVID-19 Made Communications More Central to Business

Jim O’Leary

Chief Operating Officer and Corporate Practice Chair at Edelman
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Learning Objectives

Please join the Chief Operating Officer for Edelman as he highlights how communication within an organization has changed due to COVID-19 & the importance of adapting communication structures.


Key Takeaways:



  • The communicator’s role and responsibilities has changed during COVID-19

  • Communications leaders are taking their functions from cost center to business value generator

  • The increased importance placed on employee communications

  • Employees want to hear from their leaders

  • Communicators leverage data, tech, and analytics to optimize, measure and personalize their efforts

  • Other trends Edelman is monitoring when it comes to the future of communications in our purpose-driven, “post”-pandemic society