How COVID-19 Made Communications More Central to Business

Jim O’Leary

Chief Operating Officer and Corporate Practice Chair at Edelman

Learning Objectives

Please join the Chief Operating Officer for Edelman as he highlights how communication within an organization has changed due to COVID-19 & the importance of adapting communication structures.


Key Takeaways:



  • The communicator’s role and responsibilities has changed during COVID-19

  • Communications leaders are taking their functions from cost center to business value generator

  • The increased importance placed on employee communications

  • Employees want to hear from their leaders

  • Communicators leverage data, tech, and analytics to optimize, measure and personalize their efforts

  • Other trends Edelman is monitoring when it comes to the future of communications in our purpose-driven, “post”-pandemic society