How Marketers + Sellers Can Become Best Friends Forever

Natasha Sekkat

VP of Global Demand Creation at Acoustic

Learning Objectives

In this discussion at Connect CMO, Natasha Sekkat, VP of Demand Creation at independent marketing cloud Acoustic, will draw upon her two decades of “smarketing” expertise to describe why the traditional sales process dominated by the MQL acronym is antiquated and ineffective. Natasha will detail how the sales & demand creation teams at Acoustic partner to drive pipeline, and will thoroughly explain: A process for delivering “sales-ready” leads, why MQLs simply won’t cut it in an inside-sales company environment focused on growth and why it’s imperative that both sales and marketing leaders are aligned on the notion that value beats quantity when it comes to leads and lead targets.