Learning Objectives

B2B organizations are in the throes of a digital awakening. Business has gone digital overnight, and the pressure is mounting for B2B buyers to act on new solutions and/or do more with less. But as B2B buyers grow savvier, relying on more channels and sources to guide and shape their purchasing decisions, over-saturated tactics and siloed demand approaches are fueling this disconnect making it harder for Marketers to hit targets, expand accounts, and deliver meaningful experiences buyers crave. It matters.

Precision Demand Generation is a disciplined, purposeful strategy that enables B2B Marketers to break through silos, connect people, provide visibility, trust their data, and measure ROI.

Key Takeaways:

• Create buyer and account journeys that deliver better buying experiences


• Focus effort on ideal customers and accounts when they are looking for solutions


• Deliver more bottom-line value to the organization