How to Build Alignment Between Product and Marketing

Erin Webster-Shaller

VP of Marketing at Lose It!

Learning Objectives

The handoff between marketing & product for mobile apps can be challenging; where does marketing end and product begin? Will this promotion create an inferior user experience? Over the last year, we’ve transitioned to working in a matrix system that embeds marketers on product-led teams to create an effective cross-functional way of working. In this talk, I’ll walk through the strategies and principles we employed to set marketers and product managers up for success.