HOW TO: Combatting Reputational Challenges Both Successfully and Sensitively

Jo Scott

CMO at Lloyd’s

Learning Objectives

During this session, we hear how Lloyds CMO, Jo Scott, has worked her way through various cultural scandals that have shaken Lloyds’ internal teams to the core.  She explains the importance of leaning into issues, as opposed to avoiding them, in order to have uncomfortable conversations that lead to real, pioneering change.