How to Cultivate High-Performing Teams in Marketing

Dawn Mueller

VP Marketing and Communication, Digital Experience Group & Global Business Services at Wolters Kluwer

Learning Objectives

Build on leadership theories and the practical application of iconic concepts to create high performing teams. High performing teams are more than the sum of their productivity—they are dynamic, energetic, sought-after and even fun. High performing teams are cultivated and not just formed. Seemingly ordinary professionals and leaders can deliver extraordinary impact through the classic concepts of leadership and marketing, combined and applied in new ways. This presentation includes specific steps for marketing leaders to use to create an experience that will benefit their teams, organization, and themselves.


Key Takeaways:



  • You are what you believe - key concepts drive behavior

  • Understand the different types of leaders and team members

  • Soar higher with trust