How to Increase Engagement and Improve LTV

Nicola Anderson

Chief Marketing Officer at MyTutor

Learning Objectives

The importance of really understanding your customers and how to engage them to improve retention, LTV and advocacy - particularly post Covid-19. Using examples and stories to illustrate how to improve your customer understanding and adapt and adjust your strategy to determine how best to support, retain and delight them.

Key Takeaways:

  • Marketing needs to think about the whole funnel - not just acquisition. Be wary of your leaky bucket

  • The customer needs to be front and centre in all your decision making. Ensure you really understand their needs, motivations and how they may have changed with Covid-19

  • Thinking beyond your core product - what wrap around content and services can you provide to ensure you are offering a stand out solution