How to Keep Creative from Running Amok with Your Strategy

Aaron Heinrich

Director of Marketing at ABC10 a TEGNA station

Create your free account now to watch this video and browse the entire executive library.
Sign Up
04:21

Marketers have a bad habit of letting highly creative ideas takeover or even take precedence over strategy - despite what their experience and data might show them. But the world is full of creative campaigns that failed on one key element - the consumer doesn't remember the company that ran the campaign! Now that the pandemic has put even more restrictions on what we show and do as marketers, there is even a greater temptation to rely on creativity to build a brand and grow an audience.


Key Takeaways:



  • How to Keep Creative from Running Amok

  • How to identify campaigns that have run amok

  • How to keep campaigns from being driven predominantly by creative

  • How to be creative in the face of constraint -- and still stay focused on your goals


Q/N delivers the info you need, from the people that know Learn More

On Demand

Education

An elite group of your peers relay insight & experience in an ever-growing video library, helping you make better business decisions.

Events

Invitation-Only

Executive-only events connect you to the people & solutions that simplify your path to success, learn why we’re the industry leader.

Innovative

Solutions

Coming Soon! We’ve made it quick & simple to connect with the best solutions on the market today. You’ll even get rewarded for it.

Become an Exclusive Member Today.