How to Manage a Marketing Budget During a Crisis

Michael Trapani

Sr. Director, Product Marketing at Acoustic

Learning Objectives

If you’ve led marketing teams long enough, you’ve likely gotten a similar call. Reducing marketing budgets — and reducing them effectively — is as essential as strategy development itself. Indeed, any good marketing strategy should plan for this kind of event. Join Michael Trapani, Sr. Director of Product Marketing at Acoustic, as he talks through best practices of managing marketing finances during critical moments in a business.

Key Takeaways:

  • How to develop plans A, B, and C in preparations for an event

  • Your best chance at keeping some of the money you're being asked to reduce

  • How and where to cut parts of the budget that meet the ask