How to Manage a Marketing Budget During a Crisis
If you’ve led marketing teams long enough, you’ve likely gotten a similar call. Reducing marketing budgets — and reducing them effectively — is as essential as strategy development itself. Indeed, any good marketing strategy should plan for this kind of event. Join Michael Trapani, Sr. Director of Product Marketing at Acoustic, as he talks through best practices of managing marketing finances during critical moments in a business.
- How to develop plans A, B, and C in preparations for an event
- Your best chance at keeping some of the money you're being asked to reduce
- How and where to cut parts of the budget that meet the ask
Q/N delivers the info you need, from the people that know Learn More
An elite group of your peers relay insight & experience in an ever-growing video library, helping you make better business decisions.
Executive-only events connect you to the people & solutions that simplify your path to success, learn why we’re the industry leader.
Coming Soon! We’ve made it quick & simple to connect with the best solutions on the market today. You’ll even get rewarded for it.