How to Strengthen Brand Image Through Marketing Strategy

Richard De Villa

Head of Marketing, UK & Europe at Malaysia Airlines

Learning Objectives

Arguably the importance of brand image is at an all-time high, with competition growing rapidly and consumers exposure to new brands increasing with social media. With this in mind, building a strong brand image and communicating this with your consumers should be a key element of your marketing strategy. This session will also cover best practice in aligning external and internal brand values and how to tailor brand messaging.


Key Takeaways:



  • Benefits of building a strong brand

  • Aligning external and internal brand values

  • Tailoring brand messaging