How to Unlock TV and OTT as a New Performance Marketing Channel

Lomit Patel

Vice President, Growth at IMVU

Learning Objectives

As app brands grow their marketing, many reach the point of diminishing returns in traditional (digital) channels. For many, both linear TV and OTT are of interest, but present a new challenge in what is viewed as an old-school medium. Learn some proven tactics to determine channel/product fit and execute a strategic performance-focused test with true scale potential.