How We Increase Customer LTVs and Fight Off Rising CACs

Ekaterina Shpadareva

Head of Growth and Marketing at Mimo

Learning Objectives

Every growth and performance marketing manager knows the challenge of scaling advertising and marketing activities/channels while keeping the LTV : CAC ratio intact. In my talk, I’ll share the approaches that we’re using in product and marketing that help us scale wisely and, in most cases, profitably.