HR Purpose & Principles across 3 Generations – What’s Changed? What Hasn’t?

Sandra Deer

Director, Human Resources Southern Operations at Interfor

Learning Objectives

One family's experience as HR senior leaders across 3 generations. A lot has changed over the span of a century, but there are many core principles when it comes to people that have not. I will share from my own experiences as well as those I was taught and observed. This unique perspective comes from growing up and being mentored by both a father and a grandfather who were senior HR leaders and pioneers in the field.


Key Takeaways:



  • Know the why - principles that will keep you grounded

  • Know the what - what really matters

  • Know the how - recognizing when to change course