Human-Centric Approach to Executive Engagements

Anamika Gupta

Director, Head of Customer Marketing at Fujitsu Americas, Inc.

Scott Jackson

Sr. Client Executive at Fujitsu

Learning Objectives

Please join the Director, Head of Customer Marketing & Sr. Client Executive for Fujitsu America, Inc. as they discuss best ways to build executive engagement strategies.

Key Takeaways:

  • How to identify the executives to influence?

  • What does and doesn’t work in building executive engagements?

  • How to plan the strategy around building an executive engagement strategy?

  • How to leverage digital platforms to get started right away? Success Stories of human connections from the real-world engagements.