As the original Marketo Co-founder and Founder of Engagio, Jon Miller predicted marketing automation and account-based marketing’s rise — and now he’s setting out new predictions for what’s next, including blending account-based marketing (ABM) and customer experience (CX) to create a new model called Account-Based Experience (ABX).
In this session, he’ll share practical, proven techniques for how companies can improve pipeline, growth, and satisfaction by evolving their go-to-market to align with the buyer experience at every stage of the journey.
- Implement account-based best practices from leading practitioners
- Use data and insights to orchestrate relevant, trusted Marketing and Sales actions throughout the B2B customer lifecycle
- Know what’s in store for B2B marketing and sales technology in the next 10 years