Insights That Drive Innovation

Rick LaBerge

EVP & COO at Haribo of America

Learning Objectives

Please join the Chief Operating Officer for Haribo as he discusses data-driven selling insights that translate into innovative customer-focused strategies.

Key Takeaways:

  • Can you tell us about yourself and your role at HARIBO?

  • Obviously all industries have been impacted by COVID-19. How has it impacted the confectionery industry?

  • Being in an impulse category, how are you shifting your marketing and sales strategies while during the pandemic people have been unable or wary of shopping in stores? How does data play a role in your strategy development?

  • Why do you think data-driven strategies are so critical now? Do you see that continuing to be essential moving forward?