Key Challenges for Marketing Leaders in 2021

Peter Thomas

Global Marketing and Communications Director, Innovation at Key Challenges for Marketing Leaders in 2021

Learning Objectives

Diving further into the role of a marketing leader, this session aims to cover the key challenges for marketers in 2021. Peter Thomas, Global Marketing Director, Innovation at Accenture will share how he is preparing for continued disruption over the coming months and how the experience of the past year and an increasing focus on data will inform the decisions we all need to make at this time.

Key Takeaways:

  • Articulating the key challenges for marketing leaders in 2021

  • Uncertainty and disruption remain the norm

  • Letting the past inform the future = learning the lessons