Know Your Buyer

Pete McChrystal

CEO at Accent Technologies

Learning Objectives

Many marketers struggle to understand where to employ AI to improve their business. But waiting could be costly. As a matter of fact, 71% of marketing executives deployed AI in 2020. Don’t get left behind.

Forward-thinking marketers are already using AI to gain visibility beyond marketing automation and into buyer activity and intent throughout the selling cycle. With this insight, AI-powered marketing teams have an incredible competitive advantage.

Key Takeaways:

  • Gain visibility into buyer-seller interactions that impact deals

  • Uncover buyers not recorded by sales

  • Improve lead scoring with seller-buyer engagement data

  • Get precise content performance insights