Learning Objectives

Many marketers struggle to understand where to employ AI to improve their business. But waiting could be costly. As a matter of fact, 71% of marketing executives deployed AI in 2020. Don’t get left behind.

Forward-thinking marketers are already using AI to gain visibility beyond marketing automation and into buyer activity and intent throughout the selling cycle. With this insight, AI-powered marketing teams have an incredible competitive advantage.

Key Takeaways:

• Gain visibility into buyer-seller interactions that impact deals


• Uncover buyers not recorded by sales


• Improve lead scoring with seller-buyer engagement data


• Get precise content performance insights