Manufacturing Cultural Transformation – The Viking and the Garden

Karen Norheim

President & COO at Manufacturing Cultural Transformation – The Viking and the Garden

Learning Objectives

Karen’s company’s journey to their new mantra –Grit Matters: Perseverance, Heart & Integrity, is the reboot of their vision, mission, and values. Her role, as she puts it, is that of the gardener as as she leads the successful day-to-day operations of American Crane, a 180-person manufacturing facility headquartered in Douglassville, PA. American Crane is recognized as a leader in the design and manufacturing of cranes, hoists, and other material handling equipment.

Learn more about Karen, American Crane & Equipment Corporation, and exactly how the culture she built helped the business even during tumultuous times.


Key Takeaways:



  • Ideas on Cultural Transformation

  • Thoughts on overcoming disruptive change

  • Leadership Tips