Leading Marketing & Sales Teams: The Pandemic Take Away

Fabio Vitali

VP of Marketing at Leading Marketing & Sales Teams: The Pandemic Take Away

Learning Objectives

The pandemic has forced almost everyone to work remotely....Marketing and Sales personnel included. As this has represented a challenge for many, this short presentation will focus on the positive aspects of it and the take away. Amongst most, marketers had and still have the opportunity to be more efficient, to focus more on digital channels to drive the business, to substantially support sales with an effort to be innovative in a completely changed scenario.

Key Takeaways:

  • Remote working and remote meetings can improve efficiency

  • With ecommerce flying as never before, marketers can drive more impact in the business

  • As sales people are facing a dilemma due to less in person, marketers can support them and bend the organization towards a more Account Based Marketing approach