Leveraging Tools, Technology & Automation to Drive Results: The Agile Approach to Marketing Innovation

Linda Goldstein

EVP of Customer Experience & Marketing at CSAA Insurance Group

Create your free account now to watch this video and browse the entire executive library.
Sign Up
04:21

As recently reported in The Wall Street Journal, global market-research firm Euromonitor predicts that our always-on, 24-hour culture has created a collision of digital and physical worlds where consumers expect seamless in-person and online experiences. Applying a design-thinking, lean startup approach that leverages agile methodologies – while placing the customer at the beginning, middle and end of every enterprise decision – helps drive data-driven insights that create innovative customer solutions.


Key Takeaways:



  • Customers First and Last: Learn how solving for customer concerns rather than business issues is central to success

  • Adapt to Win: Understand how applying Agile methodologies can help keep pace with a shifting customer environment and expectations 

  • Passion is Essential but Data is Key: Recognize that facts and data are essential to the building blocks of customer engagement, loyalty and retention


Q/N delivers the info you need, from the people that know Learn More

On Demand

Education

An elite group of your peers relay insight & experience in an ever-growing video library, helping you make better business decisions.

Events

Invitation-Only

Executive-only events connect you to the people & solutions that simplify your path to success, learn why we’re the industry leader.

Innovative

Solutions

Coming Soon! We’ve made it quick & simple to connect with the best solutions on the market today. You’ll even get rewarded for it.

Become an Exclusive Member Today.