Live Nation Special Event’s Digital Road Trip To Purchase

Carley Gauthier

National Director of Marketing at Live Nation Special Events

Learning Objectives

Live Nation Special Events shares their digital road map for how their brand marketers adopt omnichannel marketing tactics to ensure their campaigns are engaging the right audience for increased sales and lead generation.


Key Takeaways:



  • Create a customer journey that boosts awareness, traffic, acquisitions, and engagement

  • Understand the digital marketing tactics to expand your reach

  • Challenges of where and when to plug in the correct content and messaging