As the new "normal" impacts every facet of an organization, those that leverage innovative, agile solutions are better equipped to address the changing landscape of experience-driven content. Skullcandy's CMO, Jessica Klodnicki, shares how a strong brand foundation and agile approach to engaging audiences enabled her organization to quickly pivot their plans and initiatives to address the rapidly changing landscape, due to the global pandemic.
- Why a strong brand foundation, supporting culture, and innovative tools enhance a team's ability to be more agile and collaborative
- Why delivering engaging, interactive content experiences to the right audience, at the right time is critical to empathic marketing
- Why a clear and intentional campaign plan empowers teams to better assess, measure, learn and adjust