Learning Objectives

As the new "normal" impacts every facet of an organization, those that leverage innovative, agile solutions are better equipped to address the changing landscape of experience-driven content. Skullcandy's CMO, Jessica Klodnicki, shares how a strong brand foundation and agile approach to engaging audiences enabled her organization to quickly pivot their plans and initiatives to address the rapidly changing landscape, due to the global pandemic.

Key Takeaways:

• Why a strong brand foundation, supporting culture, and innovative tools enhance a team's ability to be more agile and collaborative


• Why delivering engaging, interactive content experiences to the right audience, at the right time is critical to empathic marketing


• Why a clear and intentional campaign plan empowers teams to better assess, measure, learn and adjust