Learning Objectives

Join iHeartMedia’s President and CMO to hear how the country's leading audio company altered their marketing to adapt to COVID-19 times. Gayle Troberman will discuss a range of new marketing programs that the company launched to provide companionship for listeners across the country as they lived through the daily changes brought on by the pandemic and stay at home orders. That included iHeartMedia's Can't Cancel Pride, bringing the day to life with top artists, including Melissa Etheridge and other top artist.