Marketing & Sales: Leading With Purpose

Marc Binkley

VP of Digital & Marketing Strategy at Anstice Marketing Agency

Gabrielle Wesley

Director of Marketing at Mars, Incorporated

Phil Simone

Director of National Sales (North America) at Marketing & Sales: Leading With Purpose

Learning Objectives

Gabrielle Wesley is a classically trained consumer packaged goods marketer with over 15 years experience in marketing and sales. She currently serves as the Senior Marketing Director for Mars' Petcare business managing brands such as Pedigree, Cesar, Nutro, and IAMS. Gabrielle is a strong advocate of One Demand Marketing - where Marketing and Sales work in concert to drive growth and meet consumer needs.


Marc Binkley is the VP of Marketing and Digital Strategy at Anstice, a bespoke full-service agency based in Calgary. Marc is also the host of the Anstice podcast, the Board Chair of the the Calgary Marketing Association, a graduate of Scott Galloway and Mark Ritson’s MiniMBA programs and currently enrolled in an executive MBA.


Phil Simone, currently the Sr. Director of National Sales for the hotel startup OYO Hotels. Phil successfully collaborated with OYO India and China to take their booking technology and transform it to fit the way the American business traveler books hotels. Phil is passionate about the hospitality business and values great relationships with clients.