Marketing That’s Helping People Adapt to a Changing World

Kelly Waldher

VP of Marketing at Google

Learning Objectives

Please join the VP of Marketing at Google Workspace he discusses how COVID-19 has impacted the marketing industry, what’s here to stay, and how Google marketers found new ways to think, storytell, & grow to help the world navigate new ways of working and living.

Key Takeaways:

  • Can you tell me about your current role and your team?

  • Obviously COVID-19 turned the world upside down, including impacts to the marketing and advertising industries. Can you share about your experience at Google, marketing through the pandemic at the onset?

  • As we continue in remote and digital environments, how are you and your team thinking about your overall marketing strategies now and into the future?

  • What future trends do you predict in marketing? What shifts are here to stay?

  • Any advice for marketers out there that are continuing to build digital first strategies