Maximising Marketing Agility

Satya Upadhyaya

Vice President - Campaign Optimisation, Marketing at Citi Australia

Learning Objectives

Operationalising the capabilities with the necessary operating models, processes, and governance to embed personalisation across all campaigns and digital experiences.

Key Takeaways:

  • Scaling up the necessary talent with the right skills and culture

  • Agile marketing operation

  • Building an experimentation culture within the organisation