Maximising Marketing Agility

Satya Upadhyaya

Vice President - Campaign Optimisation, Marketing at Maximising Marketing Agility

Learning Objectives

Operationalising the capabilities with the necessary operating models, processes, and governance to embed personalisation across all campaigns and digital experiences.

Key Takeaways:

  • Scaling up the necessary talent with the right skills and culture

  • Agile marketing operation

  • Building an experimentation culture within the organisation