Measuring User Experience Success: Quantitative and Qualitative

Patrick Leary

VP/UX Manager at AllianceBernstein

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User experience aims to apply intuitive and efficient approaches for users to engage with any digital product in an effective manner, ultimately with the intent to achieve specific product goals. Clearly defining foundational measurements and packaging recommendations while syndicating with stakeholders allows strategy leaders to pivot as needed and finesse while continually maintaining a holistic understanding of current product status. Communicating product direction not just as a feature set, but in making features more streamlined only enhances user performance.

Key Takeaways:

  • User Engagement Satisfaction: Purpose of Measurement

  • Quantifying User Engagement

  • Qualitative: Summarizing Total Measurement

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