Monetization Cannibalization: Ways to Measure and (Hopefully) Mitigate

Anna Yukhtenko

Senior Games Analyst at Hutchinson

Learning Objectives

Cannibalization is an old-time retail metric that is being slept on sometimes in other industries. It can be put to a good use in monetisation analysis and help make informed decisions about the offer strategy.

Anna Yukhtenko, Senior Analyst from Hutch, is here to share some valuable tips and tricks about how to calculate, evaluate, and maybe - just maybe - try to mitigate cannibalization. And yes, it rhymes.