Navigating an App Advertising Business Through iOS 14

Mike Brooks

Senior Vice President of Revenue at WeatherBug

Learning Objectives

The changing tides of platform conflict and privacy will have a profound effect on advertising monetization, beginning with the implementation of Apple’s App Tracking Transparency framework in iOS 14.5. The disciplines of programmatic monetization, direct sales, and partnerships will all shift drastically based on new scarcities in the marketplace. Learn how WeatherBug, a US-based weather media company that reaches 15 million users each month, is building towards a starkly different advertising landscape than the app ecosystem affords today.