Navigating Now With the United States Postal Service

Christopher Karpenko

Executive Director, Brand Marketing at United States Postal Service

Learning Objectives

Like most businesses, the United States Postal Service was hit hard with the pandemic and the economy’s impact. But a new vision allowed the agency to pivot the operations and services to better deliver on what businesses need.

Key Takeaways:

  • After taking a significant hit from the pandemic, the United States Postal Service had to pivot, reimagining the organization from the ground up

  • The USPS is modernizing the organization by investing in service, people, and infrastructure to better deliver on its brand promise

  • With a new shipping platform called USPS Connect, a series of direct mail innovations to support marketers, and a new organizational structure, the Postal Service made massive strides, with more in store over the next 10 years