New Job, New Team, New Brand, and Oh Yeah… A Global Pandemic!

James Stanton

Vice President of Marketing at Empyrean

Learning Objectives

The past few years have challenged leaders like never before. And while the pandemic has forced many businesses to re-imagine their go-to-market strategy, perhaps the greatest transformation is taking place in the workforce. In this session you'll hear from James B. Stanton, the VP Marketing & Communications for HR Tech company: Empyrean. He will share his journey of joining a company in the middle of a global pandemic, re-building a dis-enfranchised Marketing team via Zoom, and launching an aspirational brand strategy that challenges his company's own culture. You’ll learn about strategies and approaches that led to Empyrean’s success as you re-define your own workforce and leadership strategies.