Old School and New School Marketing – Which to Use When

Dawn Mueller

VP Marketing and Communication, Digital Experience Group & Global Business Services at Wolters Kluwer

Learning Objectives

Marketers have an immense toolkit at their disposal. There are tactics considered "Old School" and others that are "New School." How do you know which to use and when? Please join Dawn Mueller, Global VP of Marketing and Communications at Wolters Kluwer as she shares her experience with both schools to help identify which tactics correspond with specific situations, and which tactics to use to drive the desired outcomes and support your strategy.

Key Takeaways:

  • Old School Marketing tactics

  • New School Marketing tactics

  • Using a combination of tactics to drive desired outcomes