Online Buying Behavior Just Accelerated 10 Years Into the Future – How Industry Leaders Are Embracing This Change in Real-Time and Aligning How They Market With How People Decide and Buy

Shawn Schwegman

Co-Founder and CSO at DemandJump

Learning Objectives

We just accelerated a decade in a matter of months. Buying behaviors changed almost overnight – leaving marketers, once again, in the dust. As a marketer, keeping up with ever-changing consumer behavior is hard enough, but when a massive change happens so quickly, it is hard to know what to do next. How do you know what prospects are searching today? How does that differ from how they were looking to purchase in the past? How do you know what to do to stay in front of your target audience when it matters most.

Key Takeaways:

  • How to ensure you're aligning with the rapidly changing buying behavior of your target audience: from the questions they ask, keywords they search, and content they consume on their path to purchase

  • How to gain indisputable visibility into which marketing actions are generating leads that drive actual pipeline and revenue. The days of simply measuring MQL's are gone!

  • How to confidently measure and attribute cost and revenue to every action taken in your cross-channel marketing strategy