Optimize Your Organic Traffic

Enric Pedró Puig

Head of Social Gaming at Zitro

Learning Objectives

In this 20 minute presentation, Enric Pedró, reviews the best strategy to improve an app mobile store presence. Going beyond the basics of the App Store vs Google Play differences, Enric covers several methodologies and tools to effectively optimize your app visibility and store conversion rate.

Key Takeaways:

  • The results of your ASO efforts will take at least 1 - 2 months to be really noticeable

  • Focus on the assets that can really move the needle (such as your title keywords, your app icon and first screenshot)

  • 3rd party ASO tools in you day-to-day stack do make a difference

  • User reviews are becoming one of the most important off-metada factors, learn how to leverage them