Podcasts: The Next Big Marketing Channel (You Heard it Here First)

Gessica Bicego

Director, Performance Marketing at Blinkist

Learning Objectives

If video killed the radio star, will podcasts be the death of traditional TV? Podcasts are the future of audio advertising, as brands are moving away from classic radio to tap into this profitable world. Get the secrets behind this audio revolution as we share the basics of podcast advertising and tactics to make this channel a performance oriented one.