Post COVID-19 Sales Pivot: Evolving Your Selling Strategy

Joanne Hewat

Sr. Director Sales Strategy at McGraw Hill

Learning Objectives

Has your sales organization fully embraced the opportunities that COVID-19 has presented? There is a fallacy that COVID-19 has impacted sales organizations in a negative way, but there are a lot of things that have changed for the better. Let's discuss how to effectively support your sellers to ensure they have the tools and tactics to reach buyers in this complex world. I'll share how I've helped my team make the leap from in-person selling to award-winning top virtual sellers who have the ability to create amazing customer value from both near and far.

Key Takeaways:

  • How to move from in-person to virtual selling

  • Sales enablement tools that will help your team engage with difficult to reach customers

  • Hosting your best sales kick off ever, and the difference it will make to your sellers