Post COVID Transformation – Engagement & Prioritization Techniques for 2022 and Beyond

Hugh Lawson

Director, Business Development at Staples

Learning Objectives

For businesses deemed "Non-Essential", the last 18 months has greatly impacted sales within existing client bases, and have literally wiped out any opportunities for new business growth. Figuring out the balance for growth between existing vs. new customers has pressured many sales leaders into adjusting their account management and acquisition strategies. In this session, we will explore engagement and prioritization techniques sales leaders can use to pave the way for renewed performance management for 2022 and beyond.


Key Takeways:



  • Effective techniques to engage prospects and clients during times of immense disruption and change.

  • Very useful methods to keep your teams engaged, focused and motivated during distracting times.

  • Crucial communication steps to instill strong support and confidence from your senior leadership team.