Precision Demand Gen: Understanding the 5 Building Blocks of Intelligent Buyer and Account Journeys

Scott Vaughan

Chief Growth Officer at Integrate

Danny McKeever

Sr. Director, Marketing Operations & Technology at Integrate

Learning Objectives

From emails to digital experiences, online events to in-person tradeshows, your buyers now expect you to meet them where they are with timely, relevant, and personalized content.


Join Integrate’s Scott Vaughan, Chief Growth Officer, and Danny McKeever, Senior Director Marketing Operations and Technology, as we explore how CMOs can enable an omni-channel approach to break down marketing silos, connect data, tech and processes, add data intelligence, and create the transformational experiences B2B buyers are expecting.


Key Takeaways:



  • Understand the 5 building blocks to delivering an intelligent buyer and account journey

  • Optimize budget, time and resources to get more of your team and existing investments

  • Deliver better, measurable results from a refined strategy