Precision Demand Marketing: Response to Revenue

Danny McKeever

Sr. Director, Marketing Operations & Technology at Integrate

Stephanie Swinyer

Sr. Director of Revenue Marketing at Integrate

Learning Objectives

Let’s face it: 2020 flipped B2B marketing upside down and around again. And buyers still hold all the cards – as they should. The way they research, evaluate, and make purchase decisions has fundamentally changed. Buyers expect marketers to deliver a qualitatively different experience than ever before. Tried-and-true strategies like ABM and traditional demand gen no longer serve up enough of the right mojo to deliver on pipeline and revenue. Marketers who want to stand out and succeed in this era need to tap into a kind of x-level efficiency and precision we’ve not seen before. The good news is there is a way to meet your buyers where they are. Welcome to precision demand marketing.

Key Takeaways:

  • Elevate - Learn how to push your data to new heights

  • Target - Discover laser-focused ways to hone in your ICP and refine your target lists in this new world

  • Activate - Find out how to navigate an increasingly complex buying journey

  • Connect - Learn how to better engage your ideal prospective buyers and accounts with unmatched access

  • Measure - Find out how to defend your marketing spend and optimize outcomes from all your demand sources