Prioritizing the Customer Experience

Dustin Cohn

Head of Brand & Marketing for CWM Division at Goldman Sachs

Learning Objectives

Please join the Head of Brand & Marketing for Goldman Sachs as he discusses a consumer based approach to product & brand marketing.

Key Takeaways:

  • For those who may not be familiar, what is Marcus by Goldman Sachs and what services do you provide to consumers?

  • How do you go about selecting the products you will build next and what goes into determining the features you highlight?

  • What matters most to customer’s today and how do you ensure you are giving them what they require?

  • How do you go about creating brand loyalty? What do you think keeps people with Marcus?

  • How does Marcus differ from the competitive set? What makes you stand out amongst consumers? Why would they choose you?

  • How do you market to/reach potential customers? What channels do you employ?