In uncertain times, such as the pandemic we are currently living through, organizations have a tendency to hunker down. This is manifested by a slowing or de-prioritizing of activities which are longer-term focused. What should a product development team do in these times? How should the product development function stay relevant to the organization in these times?
- Functions in an organization should constantly re-position themselves to stay relevant
- Consumer insights should guide our product development
- A fast yet meaningful reaction to the needs of consumers, based on insights, is the real need of the hour