Responsible Marketing: Purpose-led branding

Amanda Richards

Chief Marketing Officer at Pura

Learning Objectives

Brand purpose and aligning a key message can be challenging, however, focusing on purpose-led branding is vital in 2021. In addition, sustainability is a key trend which many marketing teams are focusing on, and in order to stay competitive needs to be considered now. Furthermore, diversity and inclusion are important to portray to consumers, aligning company values with messaging.

Key Takeaways:

  • Value of focusing on purpose

  • Importance of sustainability in 2021

  • Diversity and inclusion

  • Aligning company values with marketing strategy