Sustainability used to be thought of only as a CSR project is now becoming an integral part of the company philosophies. A sustainable brand should integrate environmental, economic and social causes into its operations, rather than just focusing on ecological aspects as many brands do. Consumers are becoming risk-averse in spending their money, and when they do, they favour "genuinely" sustainable brands, which focus on all three aspects of a sustainable brand.
- Importance of sustainability in 2021
- Sustainability as integral part of company philosophy
- Consumer attitude and sustainability