Rising to the Occasion: Creating Loyalty by Meeting Your Clients Where They Are

Larisa Summers

Chief Marketing Officer at Convene

Learning Objectives

Marketing plays a critical role in creating a positive customer experience. To build brand loyalty, you need to understand and adapt to customer’s changing needs, which often requires innovation. In this presentation, Larisa Summers, the Chief Marketing Officer for Convene, a premium work experience company with 23 meetings, events, and office locations across the U.S and in London, will discuss how marketing impacts customer retention. She’ll illustrate how the company pivoted to create a product to adapt to clients' new way of working, explain the impact of brand equity, and discuss the importance customer experience plays in strengthening brand loyalty.

Key Takeaways:

  • How to evolve and adapt your brand to clients' changing needs.

  •  The power of brand equity and how to implement it in your organization.

  •  Creating customer loyalty and the impact of execution.