Saving Halloween: How Mars and Bounteous Created A Virtual Trick or Treat Experience
Learning Objectives
Join executives from Mars Wrigley and Bounteous as they share the story of TREAT TOWN™, a mobile app conceived, designed, developed, and launched in 12 weeks, as well as the unique technical challenges they overcame to allow purchasing and redemption entirely through the app.
Key Takeaways:
- Digital innovation was required to solve the unique challenges introduced by COVID-19
- Cross-functional teams across design and technology were crucial to meeting key deadlines
- A co-innovative partnership with digital agency Bounteous helped guide and execute strategic and creative vision
