Saving Halloween: How Mars and Bounteous Created A Virtual Trick or Treat Experience

Keith Schwartz

CEO & Co-Founder at Bounteous

Romain Apert

Chief Information Officer at Mars

Seth Dobbs

Chief Technology Officer at Bounteous

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29:17

Join executives from Mars Wrigley and Bounteous as they share the story of TREAT TOWN™, a mobile app conceived, designed, developed, and launched in 12 weeks, as well as the unique technical challenges they overcame to allow purchasing and redemption entirely through the app.


Key Takeaways:



  • Digital innovation was required to solve the unique challenges introduced by COVID-19

  • Cross-functional teams across design and technology were crucial to meeting key deadlines

  • A co-innovative partnership with digital agency Bounteous helped guide and execute strategic and creative vision


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