Share of Triggers: A Better Way To Measure Brand Campaigns

Marc Binkley

Managing Director and Director of Digital Strategy at Anstice Marketing Agency

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31:31

The impact of brand campaigns on business growth has traditionally been really hard to measure. To make matters worse, developing new brand campaign creative seems to be a task only a few creative geniuses possess. It doesn’t have to be that way. In this presentation, Marc will reveal a new process that any business can use to better understand their customers, build brand campaigns that actually drive business results and measure the performance versus competitors.


Key Takeaways:



  • You’ll learn why brand campaigns have traditionally been so hard to measure

  • You’ll learn how you can use customer insights to generate ideas for high performance creative

  • You’ll learn how to track brand campaign results beyond simple measures of awareness, consideration and intent


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