Share of Triggers: A Better Way To Measure Brand Campaigns

Marc Binkley

VP of Digital & Marketing Strategy at Anstice Marketing Agency

Learning Objectives

The impact of brand campaigns on business growth has traditionally been really hard to measure. To make matters worse, developing new brand campaign creative seems to be a task only a few creative geniuses possess. It doesn’t have to be that way. In this presentation, Marc will reveal a new process that any business can use to better understand their customers, build brand campaigns that actually drive business results and measure the performance versus competitors.

Key Takeaways:

  • You’ll learn why brand campaigns have traditionally been so hard to measure

  • You’ll learn how you can use customer insights to generate ideas for high performance creative

  • You’ll learn how to track brand campaign results beyond simple measures of awareness, consideration and intent