Learning Objectives
The impact of brand campaigns on business growth has traditionally been really hard to measure. To make matters worse, developing new brand campaign creative seems to be a task only a few creative geniuses possess. It doesn’t have to be that way. In this presentation, Marc will reveal a new process that any business can use to better understand their customers, build brand campaigns that actually drive business results and measure the performance versus competitors.
Key Takeaways:
- You’ll learn why brand campaigns have traditionally been so hard to measure
- You’ll learn how you can use customer insights to generate ideas for high performance creative
- You’ll learn how to track brand campaign results beyond simple measures of awareness, consideration and intent
