Small Actions Big Difference: Igniting Stakeholders Through the Sustainability Ownership Experience

CB Bhattacharya

Zoffer Chair of Sustainability and Ethics at University of Pittsburgh

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43:26

This talk shows how companies can integrate environmental and social concerns into all their business decisions – from the mailroom to the boardroom – and thereby be part of the solution to our current existential crisis. Fueled by a sense of purpose, the transition from a sole focus on profits (i.e., the traditional bottomline) to a focus on people, planet and profits (i.e., the triple bottomline) is critical for all companies that want to be around long term. Such a transition, via the “sustainability ownership experience,” is a surefire way to ignite employees, provide more meaning to their jobs and endear them to their companies, boosting employee engagement. It’s a veritable win-win-win for companies, their employees and our planet and people.


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